Google Analytics-All You Need To Know [Beginner’s Guide]

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Google analytics

Analytics is a very important part of every business. It helps you to keep track of your website’s performance, whether it is in terms of traffic or conversion rate. you’ll have a better understanding of how effective your website is as a marketing tool. and the best thing about Google analytics is that it is free and easy to use, which makes it accessible for businesses of all sizes.

You’ll learn valuable information, like which digital campaigns are driving the foremost traffic to your website. It shows detailed data about your visitors on how they explore your site, at which time they arrive, location, and the device they use.

Basic features of Google analytics

Google Analytics is a free web analytics tool that you can use to measure your users’ behavior on your website. Google Analytics has many different features but there are some basic features that should be known by all website owners.

Overview

One of the basic features is the overview dashboard which gives you an idea about your website traffic. It shows you things like how many unique visitors came to your site, which pages they visited, how long they stayed on your page, where they came from etc.

Realtime

It shows what’s going on your site right now such as how many visitors are there on your site at the moment with a brief description about

  • Where they are located
  • How they found you which is the source of traffic
  • Which page are they visiting

Google analytics realtime

It also shows your visitor’s demographic, gender and what kind of device they used to access your site, and much more. these reports will help you understand your visitors in more depth

Audience

Google analytics audience section

Provides detailed information on demographics, interests, behavior, technology, and devices of people who visit your site.

It is a great way to know your audience with a lot of details. Knowing the characteristics of your audience will help you know what they want and how to market your products or services to them.

AS you can see above Now, when you are actually analyzing the data, there are going to be a few terms you need to understand.

  • Sessions show how much a visitor engaged with your site for a specific period of time. 
  • Users-the number of people who visited your site 
  • New user- the number of people who visited your site for the first time.
  • Pageviews-number of viewed pages
  • Bounce Rate is the amount of user interaction with pages other than landing pages. It is one of the most important metrics you can use to track how well your content is performing and how effectively your site is converting.

ACQUISITION

You can find out where your website gets traffic by looking in an acquisition report. On the acquisition report, you can see where the traffic is coming from, how much time it spends on your site, and what pages it views.

Google analytics acquisition section

For instance: in my case, I get most of my traffic from social media than from direct means people typing the address of my website directly into a browser then it’s followed by organic.

so this is the section where you can see the traffic sources from which your Visitors landed on your website.

  • Organic shows how much traffic comes from search engine results.
  • Social traffic comes from social networks
  • Direct-a visitor comes to your site by typing your website URL address directly on google.

BEHAVIOR

Behavior report is where you will learn how visitors behave on your site what pages are most visited how long people stay on your site

Google analytics behavior section

and very important if people stick around while they’re visiting a page this really helps you understand if your content appeals to your audience or not.

One of the best ways to understand your target audience is by doing solid user research. You can find out what your audience really wants, how they interact with the site, what are their interests and personalities.

 This information will help you to tailor content for them, design websites according to their behavior, inspire you to write better content that will attract their attention. And finally, it will help you to build a strong relationship with your readers.

CONVERSION

Conversions report will allow you to track specific actions that your visitors are taking on your website such as filling in a form and making a phone call etc.

Google analytics conversion section

This is very useful as ultimately you want people to not just visit your site but also to get in touch with you.

Final thought

Google Analytics is one of the most powerful tools for any website. It helps you better understand your visitors, which will help you improve your site’s performance. The more conversions you have, the more money you can make with your website or blog.

learn as much as you can on how to interpret google analytics and use it to increase your conversion rate and traffic.

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