Are you enthusiastic about marketing? Do you want to excel in your career as a digital marketer in the modern era? In this blog, we will help you figure out the groundwork of the digital marketing sector. So you can get adequate concepts to begin your journey with opportunities to choose your location, time, client, and project.
Please continue reading!
What is Digital Marketing?
Digital marketing is the promotion of businesses to connect with potential customers, build a brand, and create good user experience through various methods of communication channels such as email, social media, pay-per-click, and search engine marketing.
It is also called online marketing, and the person who offers such marketing service for different businesses is known as a digital marketer. The best part of this role is it offers 100% remote and freelance job opportunities. Taking this chance will create a flexible work environment and generate a handful of income.
Digital marketing strategies work for B2B (business-to-business) and B2C (business-to-customer) companies. B2B clients have a longer decision-making process with more than one person, and the transaction is made based on evidence, whereas B2C clients respond better to short-term offers, and the contents are emotion-based to make customers feel good to convince them so they immediately purchase.
This marketing strategy has a huge demand due to its importance for brands to get a competitive advantage, increase engagement, reach the target audience, and scale the market, and it is also cost-effective. Stepping in this field will be thrilling.
Skills needed to become a digital marketer
Digital marketing has several domains, and the technical skills you need to become a freelance marketer vary based on the type of service you want to offer or the domain you prefer to specialize in.
Some of the domains are:
- Content marketing
Content marketing includes content strategy, copywriting, and content writing, which is used in digital marketing to create brand awareness using written content.
- Search engine optimization (SEO)
SEO is crucial to optimize contents, so search engines like Google and Bing will rank your content on the search result. The use of various SEO tools will make the digital content to be recognized by the targeted audience. The online marketer needs to have a solid knowledge of these tools. Here is a tool to help you evaluate the search engine of your content.
- Search engine marketing (SEM)
Even though it may sound similar, SEM is quite different from SEO. The digital marketer in SEM will concentrate on researching keywords and monitoring the performance of ads on search engine results.
- Social media management
Many brands in different industries use social media platforms as marketing equipment, so the marketer will manage their social media account and plan effective strategies to improve overall growth.
Beyond these domains, the digital marketers are expected to have analytical skills, communication, persuasion, and data analysis.
How much can they earn?
Several factors influence the amount of cash a freelance digital marketer makes. These include experience, skill, the type of client, and the service you are about to offer. Digital marketing, like email marketing or paid advertising, requests higher salaries than the other marketing services.
Overall, most freelance marketers charge from $50 up to $200 per hour depending on the above factors. In the US, the yearly salary for entry-level positions is $46,313, and for the more experienced is $80,288.
Ten companies hiring a freelance digital marketing
1. Brafton
Brafton is a marketing firm that offers complete solutions for marketing, video, and social media promotion using top resources. Since 2008, Brafton has been serving hundreds of companies with custom marketing approaches to reach their goal.
This global team comprises writers, designers, marketing strategists, social media experts, and videographers. And right now, there is an open role for you to be part of this team.
2. Hallow, Inc
Established in 2018, Hallow is an American Catholic meditation and prayer app to help users find harmony and grow their spirituality. It is headquartered in Chicago, Illinois, and provides audio-guided and downloadable Bible stories, Prayers, meditations, and Christian music.
As a digital marketer, you will monitor the company scale and plan a strategy to make the app reach a targeted international audience.
3. Mach49
Mach49 is a venture-building, strategic partnership, and investing company that helps clients with internal innovation and new ventures so that they address the world’s most pressing problem. They apply ideas to create new as well as disruptive growth opportunities.
It was founded in 2013 and has posted several jobs with remote, part-time, and freelance roles, and if you are a digital marketer with a passion for creating a better future for venture-builders, then it is best to try it out.
4. Creative Vision Graphics, Inc
Creative Vision Graphics is An award-winning graphic design and marketing agency. It is providing high-quality marketing campaigns to satisfy its partners. They have been working with small to large businesses, and it is a great place to work if you are interested in advertising and marketing.
So, join their team as a freelance digital marketer to get this exciting career and generate plenty of income.
5. Planet Technology
Planet Technology is a division of Planet Group formed in 2021. It is an award-winning talent acquisition firm that has helped many companies from Fortune 500 expertise to startups, by connecting highly skilled professionals with their dream job.
They have posted several jobs in various fields, including marketing in the digital sector with hybrid, remote, part-time, and freelance opportunities. If you want to participate in this recruitment and staffing firm, the position is good for you.
6. IFG- International Financial Group
One of the largest recruiters specializing in the financial sector, IFG was founded in 2003 and headquartered in Toronto, Ontario, Canada.
Their team of professionals served companies to achieve different goals like meeting federal regulatory banking requirements and managing bankruptcy. They are offering a flexible job for online marketers, so be sure to visit their website.
7. RedRover
RedRover is a privately held, marketing and sales agency established to deliver the best ROI for their clients with intensive market research and strategic plan.
It is a great spot to begin for folks in the online marketing field, you will get the experience and the money you are looking for working at your convenience.
8. 24 Seven Talent
The other hiring company is 24 Seven Talent. It is a full-service, executive recruitment company focusing on staffing for marketing. 24 Seven Talent was created in 2000 and has offered several opportunities.
As an employee, you will enjoy competitive benefits and perks as well as training advantages and workshops.
9. Fud
Fud is a global social husting community; they offer individuals a free entrance to join their platform to access the know-how required to take some kind of action and make money. The communities include freelancers, gig workers, small business owners and content creators dedicating their free time to side hustle.
As a freelance digital marketer, you will be in charge of several tasks such as researching, sharing, and monitoring others to thrive in using digital marketing as a side hustle.
10. The sage group
The Sage group has been part of the 24-seven talent company since 2003. It is a staffing agency delivering consultants, contractors and permanent staff for business operation and marketing jobs.
The company works with core values of accountability, integrity, joy and trust. Therefore, be part of this group by enrolling as an online marketer and enjoy the advantages.
Conclusion
We have seen different companies with open opportunities for freelance digital marketers. They are packed with several benefits, so getting this chance will help you surpass professionally and generate more income while working in your desired flexible environment. Go ahead and try your best.
